Once upon a time, whenever us creative business owners shared a blog post, service or offering on Instagram, we would have to update the link in description. This got old fast, because not only was it another step (updating your description link) it meant if someone looked at your other recent Instagram posts, there was not an easy way to get to the link.
When it comes to putting together your portfolio, there’s a lot of things to think about. What platform should you use? How many projects should you share? How do you get people to actually check out your website? Here are 7 do’s and don’ts to keep in mind when getting your portfolio setup.
Back in the day, when I first started getting my portfolio together [grandma emoji] - I did what a lot of student designers do, and slapped up a .jpg of the final image. I had a simple grid style portfolio and you could click around and look at the different projects. It was as basic as you could get, and I don’t think it did anything for me.
Eventually, I discovered mockups, which helped take my portfolio to the next level (visually, that is). It helped give my work “life” and potential clients could better visualize what I was capable of. I would get a client job here and there, but nothing I could make a full time living off of.
If there’s one piece of advice you get over and over again when you’re getting started as a designer (or any creative career really)- it’s that you have to define your niche.
This seemingly simple task can hold people up for weeks, months- even years in getting started because they can’t figure what kind of designer they want to be, who they want to work with, what their style is...it’s overwhelming!
Most of these tips are about readability, it’s the designer’s job is to create materials that are easy for the consumer to understand whether that’s the ability to read a map, signage or just plain old legibility.
Today, we’re going to be talking about STYLE GUIDES! A style guide is exactly what it sounds like, a document that outlines the “rules” or guidelines the brand style should follow.
Before we get too deep into talking about style guides, I want to mention that I think there can be fluidity within your blog/brand/website style if it makes sense for your audience or goals and values.