Posts in business
How to set up & launch your professional portfolio

Portfolio PRO is a workshop all about learning the strategies to get more clients & projects you love with an effective portfolio.

Over the past few weeks, we’ve been talking about everything from what platform to setup your portfolio on to finding your niche as a designer.

In this workshop, I share the step by step strategies to get your portfolio setup and launched - so you can get jobs you’re passionate about and work with clients who truly value what you do.

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businessBecky KinkeadComment
7 Tips for a Better Portfolio

When it comes to putting together your portfolio, there’s a lot of things to think about. What platform should you use? How many projects should you share? How do you get people to actually check out your website? Here are 7 do’s and don’ts to keep in mind when getting your portfolio setup.

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Essential Tools & Resources for Designers

Over the years, I’ve found myself bookmarking A LOT of resourceful websites for designers. Some are great for finding design goods while others help take your skills to the next level. And some, I use every single day!

Today, I’m sharing my all time favorites- from where I find inspiration to what I use for bookkeeping. Let’s get started!

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Welcome to a new!

Hey you! I’m excited to introduce the new!

A few years ago, when I first launched this website - it started as a simple one page portfolio displaying a mishmash of projects. Over time, I refined my skills and focus and was able to pursue a fulltime freelance career within 6 months of launching.

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businessBecky Kinkead
How Do You Become an "Expert"?

As designers, we typically like to get better at our craft, maybe find a specific focus or niche and of course- learn new skills.

Recently I was listening to the Freakanomics podcast and they had a little series, on self improvement, which I thought you would find helpful or interesting which is why I’m sharing it with you.

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Create a Style Guide for Your Brand

Today, we’re going to be talking about STYLE GUIDES! A style guide is exactly what it sounds like, a document that outlines the “rules” or guidelines the brand style should follow. 

Before we get too deep into talking about style guides, I want to mention that I think there can be fluidity within your blog/brand/website style if it makes sense for your audience or goals and values.

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Color Theory: Creating a Color Palette for Your Brand


  • Monochromatic - made up of different tones, shades and tints within a specific hue.
  • Analogous - utilizing three colors that are next to each other on the color wheel.
  • Complementary - combining colors from the opposite sides of the color wheel.
  • Split Complementary - use colors on either side of the hue opposite your base hue.
  • Triadic - Made up of hues equally spaced around the color wheel.
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10 Logo Design Tips

It all starts of with doing your research. This will always be one of the first things you’ll want to do and every designer has a different process but in some way or another, go through a creative brief with a client so that your design matches their values/goals/brand.

While you're doing your research, don’t forget to check out what your competition is doing. That way, you can see what the target market is used to and it can help give you ideas of what to avoid or what you can do to stand out.

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How to create your own mood board

I always say that the logo and brand identity course can work for more than just learning how to design logos. That's because it's a tried and true process I've used on everything from banner ads to t-shirt designs.

I wanted to show you what I mean, so I decided to create a mood board for a wedding invitation project I'm currently working on. 

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