How to create your own mood board
5 ways to improve your brand’s identity design using ELEMENTS
I always say that the logo and brand identity course can work for more than just learning how to design logos. That's because it's a tried and true process I've used on everything from banner ads to t-shirt designs.
I wanted to show you what I mean, so I decided to create a mood board for a wedding invitation project I'm currently working on.
So, WHAT are brand elements anyways? And why do you need them? Brand elements are things like patterns, textures and symbols that don’t necessarily get included in your logo design, but they match your logo design. If your logo was a dress – your elements were some matching accessories.