Adhering to brand guidelines is one of the core principles of being a marketing designer.Read More
Marketing design projects are essential to an effective online business- but what exactly does it mean?Read More
Branding is how you position yourself as an expert in your field.Your business's visuals (logo, colors, and identity) are a way to instantly communicate to your ideal customers what you offer and how you can help them with your products and services.Read More
Rebranding is a business move that can not only help streamline your visuals, but positions yourself for future (and accelerated) growth. A rebrand is a great way to align your business with your personality, business goals and values, and connect more authentically with your customer base. Not sure where you stand? Read on for 8 signs it’s time to rebrand your business.Read More
Over the years, I’ve found myself bookmarking A LOT of resourceful websites for designers. Some are great for finding design goods while others help take your skills to the next level. And some, I use every single day!
Today, I’m sharing my all time favorites- from where I find inspiration to what I use for bookkeeping. Let’s get started!
A solid process is integral to taking your designs to the next level. It can help with staying organized by laying a solid foundation when you get started. You’ll improve your client communication by learning more about the client’s brand, mission and audience. Plus you’ll impress your client with a project that is guided by this information.Read More
Teresa Mitrovic is an executive coach and corporate trainer who also works with career women who want to be more effective – and create more enjoyment – in their careers, or simply improve their work/life balance.Read More
Type Styles and Their Personalities:
Serif - traditional, sophisticated, reliable, practical and formal.
Sans Serif - modern, clean, humanist, geometric, universal
Script - elegant, classic, formal, sophisticated, stylish
Slab Serif - bold, contemporary, trendy, friendly, solid
Check out this easy to follow video for the tools and resources you need to get started with modern calligraphy!Read More
Most of these tips are about readability, it’s the designer’s job is to create materials that are easy for the consumer to understand whether that’s the ability to read a map, signage or just plain old legibility.Read More
Today, we’re going to be talking about STYLE GUIDES! A style guide is exactly what it sounds like, a document that outlines the “rules” or guidelines the brand style should follow.
Before we get too deep into talking about style guides, I want to mention that I think there can be fluidity within your blog/brand/website style if it makes sense for your audience or goals and values.Read More
- Monochromatic - made up of different tones, shades and tints within a specific hue.
- Analogous - utilizing three colors that are next to each other on the color wheel.
- Complementary - combining colors from the opposite sides of the color wheel.
- Split Complementary - use colors on either side of the hue opposite your base hue.
- Triadic - Made up of hues equally spaced around the color wheel.
It all starts of with doing your research. This will always be one of the first things you’ll want to do and every designer has a different process but in some way or another, go through a creative brief with a client so that your design matches their values/goals/brand.
While you're doing your research, don’t forget to check out what your competition is doing. That way, you can see what the target market is used to and it can help give you ideas of what to avoid or what you can do to stand out.Read More
To create better and more consistent quality designs, it's important to follow a process. It's important to remember that every designer's process is different, you can tweak steps to better fit your "flow" :)
At this point in the project we have: Met with the client, filled out a creative brief for the project and determined our final goals of the project. We’re designing wedding invitations, so it’s less about the audience and more about the bride’s preferences!Read More