Tori Sterling | Brand & Website Design

I'm super excited to share with you the behind the scenes of Tori Sterling's new blog design! Tori is a beauty YouTuber, super creative plus we have an affinity for a clean & simple aesthetic, which made the project even more fun to work on!


Tori needed a blog to accompany her popular channel with a heavy focus on social media and sharing with her community.

The Branding


As you may know, one of the early steps of a project is creating a mood board - it influences the overall vibe of the project. Instead of turning to Pinterest, I pulled images from Tori's Tumblr & Instagram, because they already have a cohesive look and feel that we felt would be awesome inspiration for the blog.

The project theme: feminine & modern

When it came to the blog header, we tested out a variety of typeface styles. Ultimately we ended up with Parfumerie Script.

"Parfumerie, as its name reflects, is attractive like a fragrance, delicate, elegant, sophisticated, feminine, sensual, glamorous, ornamental and decorative." Read more about this font...

To give it an edgier vibe, we spaced out the letters. Throughout the process I pulled a lot of inspiration from Tori's summer in LA and her style.

Photos via @toristerling_

The Blog


On the homepage, we setup a social media feed, so that you can find all of her Twitter, Instagram, YouTube, Tumblr and Facebook posts in one place. Tori's social media presence is of course her avenue to engage her community and collaborate with brands.


There's also a YouTube page, so that users can binge watch her videos on her website (remember, your website is the hub of your online presence!)