Posts tagged branding
Is it time to rebrand your business?

Rebranding is a business move that can not only help streamline your visuals, but positions yourself for future (and accelerated) growth. A rebrand is a great way to align your business with your personality, business goals and values, and connect more authentically with your customer base. Not sure where you stand? Read on for 8 signs it’s time to rebrand your business.

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Create a Style Guide for Your Brand

Today, we’re going to be talking about STYLE GUIDES! A style guide is exactly what it sounds like, a document that outlines the “rules” or guidelines the brand style should follow. 

Before we get too deep into talking about style guides, I want to mention that I think there can be fluidity within your blog/brand/website style if it makes sense for your audience or goals and values.

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Color Theory: Creating a Color Palette for Your Brand

COLOR SCHEMES

  • Monochromatic - made up of different tones, shades and tints within a specific hue.
  • Analogous - utilizing three colors that are next to each other on the color wheel.
  • Complementary - combining colors from the opposite sides of the color wheel.
  • Split Complementary - use colors on either side of the hue opposite your base hue.
  • Triadic - Made up of hues equally spaced around the color wheel.
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A complete guide to creating your distinctive brand identity for entrepreneurs + bloggers

You’ve been hustlin’ at building your online business. And it's been working (yay!!!) Now what? How do you take your biz to the next level? Spoiler alert - it's all about the design of your [buzzword alert]....BRAND IDENTITY. So you’re thinking about getting a logo and brand identity designed, but maybe you’re a little unsure about the process or maybe you’re not sure the designer will create what you’re looking for.

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The branding design process

You've gotten through the hard part. You've committed to starting your business or blog. You've spent hours agonizing over the title, but you've made the leap, purchased a domain name & feel ready to go! The next step is to design a logo/website/marketing materials for your brand new business or blog.

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