The Creative Potential is a website and community serving online entrepreneurs sharing product development, branding and digital marketing resources and insights.Read More
Sono Sparks aims to expand sonographer's education through resources and content shared on the newly launched website & podcast.Read More
There is an abundance of resources out there for growing your blog and online business.Today, I'm sharing 5 of my recent favorites covering a range of design, marketing & business!Read More
Branding is how you position yourself as an expert in your field.Your business's visuals (logo, colors, and identity) are a way to instantly communicate to your ideal customers what you offer and how you can help them with your products and services.Read More
Rebranding is a business move that can not only help streamline your visuals, but positions yourself for future (and accelerated) growth. A rebrand is a great way to align your business with your personality, business goals and values, and connect more authentically with your customer base. Not sure where you stand? Read on for 8 signs it’s time to rebrand your business.Read More
Today, we’re going to be talking about STYLE GUIDES! A style guide is exactly what it sounds like, a document that outlines the “rules” or guidelines the brand style should follow.
Before we get too deep into talking about style guides, I want to mention that I think there can be fluidity within your blog/brand/website style if it makes sense for your audience or goals and values.Read More
- Monochromatic - made up of different tones, shades and tints within a specific hue.
- Analogous - utilizing three colors that are next to each other on the color wheel.
- Complementary - combining colors from the opposite sides of the color wheel.
- Split Complementary - use colors on either side of the hue opposite your base hue.
- Triadic - Made up of hues equally spaced around the color wheel.
So, WHAT are brand elements anyways? And why do you need them? Brand elements are things like patterns, textures and symbols that don’t necessarily get included in your logo design, but they match your logo design. If your logo was a dress – your elements were some matching accessories.Read More
So you want a newsletter that keeps readers from forgetting about your brand? The magical formula to stand out is to be relatable, informative + entertaining. This helps make sure your emails get opened, read and in the end - a click through to your website. Here are 5 different ideas you can try to design better email newsletters.Read More
You’ve been hustlin’ at building your online business. And it's been working (yay!!!) Now what? How do you take your biz to the next level? Spoiler alert - it's all about the design of your [buzzword alert]....BRAND IDENTITY. So you’re thinking about getting a logo and brand identity designed, but maybe you’re a little unsure about the process or maybe you’re not sure the designer will create what you’re looking for.Read More
You've gotten through the hard part. You've committed to starting your business or blog. You've spent hours agonizing over the title, but you've made the leap, purchased a domain name & feel ready to go! The next step is to design a logo/website/marketing materials for your brand new business or blog.Read More