I will always be an advocate, that the best way to improve your website's SEO - is to blog and share posts that are relevant to your site's content.
The best recipe is long (keyword rich) content + patience.
Soooooo fun, I know.
But that's the long term mindset. What can we be doing TODAY that will help our SEO?
There are a few low hanging fruit items that you can take care of to improve your overall Squarespace website SEO. PLUS a few systems to implement that will pay off in the long run.
Throughout this post, I mention some jargin-y SEO stuff, here's a quick overview of what I'm talking about.
If you need clarification on anything, let me know and I'll make edits/additions!
SEO AT A GLANCE GLOSSARY
SEO - "Search Engine Optimization" refers to a website or page ending up in a search.
Ranking - How many times do you find yourself going to page 7 of Google to see what's there? Probably not very often... When people are focusing on SEO, it's because we're trying to get our websites/pages to rank HIGHER on the Google searches.
Long tail keywords - Are for targeting a specific audience and more of a "phrase" instead of just a word. If you write your posts around a long tail keyword and strategically mention throughout your post, you're more likely to "rank higher" in search engines.
H1 and headings - You've probably formatted your posts with different headings for style and to get different points across. But guess what? These headings have weight (is that a typography pun???) when it comes to SEO! More on that in a bit.
How to find long tail keywords
There's probably a million ways to do this nowadays. But my favorites are free & simple:
01. Google Keyword Planner
When you're in Google's Keyword Planner, keep an eye out for keywords that have medium-high competition and higher bid prices. This means these keywords have a higher quality and better ROI for your website.
In the following examples, my keyword is "UX design". Since my blog is focused on tutorials and sharing systems - I was drawn to these two phrases as they would not only make great content, but they have higher competition.
02. Searching keywords on Pinterest
In the highlighted section below, you can see what keywords Pinterest recommends based off of user searches. Automatically, I'm drawn to "Process" or "Wireframe" as possible post ideas.
Since "User Experience" is also spelled out (as opposed t "UX) I might consider my long tail keyword to be: User Experience Wireframe Templates. Or User Experience (UX) Process for Beginners.
Blogging for SEO
Squarespace doesn't have the same sort of "SEO plugins" as Wordpress that you can add descriptions to each post.
However, there are a few standard elements you want to try and include in EACH blog post so that it's working for your SEO strategy.
Include long-tail keywords pretty much EVERYWHERE!
- In the post title
- The "slug" or URL
- In the headings
- In the first paragraph of the post
- Several times within the post content itself
- As the post’s image titles
Don't forget to also:
- Tag the related category for that blog
- Link to relevant content within the post
How to Optimize Images for SEO
When you upload a photo to your site, strategically name each file when you save it.
You’ll want it to be those long tail keywords that can lead people to your site if they search for it.
Make your images smaller.
If it takes too long for your site to load, ~most~ people won't bother sticking around. To reduce the size of your images, save as .JPEGs and try to keep the image under 70kb
Add keyword rich paragraphs at the end of every post
I first started doing this with my YouTube videos, and quickly started to see a spike in views. It's not only an easy way to give new visitors some background on your biz (especially since sidebars aren't used much anymore). But it helps add keywords and internal links to your post.
Here's an example of what I've been testing out:
Becky Kinkead is a designer and marketer focused on sharing easy to follow, step by step systems that help you master the tech side of business. On the blog, you’ll find a variety of topics that help you succeed in online business, such as graphic design, branding, website design, social media strategies, email marketing, blogging, business and online marketing. The mission with these resources and courses is to help you learn how to launch your business and grow your audience.