The logo design is what people notice you by. It needs to be distinctly you. To get there, you have to fill out a brand identity workbook aka the creative brief. After that, you'll have an understanding of your brand's:
- What makes you unique
- How you want people to feel
- Your competition (avoid looking the same as everyone else in your industry)
Different Styles of Logos:
- Text Only
- This is often recommended as the way to go if you're DIYing your first logo. You can choose 1-2 typefaces that represent your brand.
- Symbol + Text
- Some brands get so well-known that their symbol can be recognized without the text, however, that takes years.
- There are a few ways you can approach this style of design. If you (or someone you know) is a great illustrator, you can draw out the symbol and than trace it in Adobe Illustrator. Alternatively, you can research stock options to purchase. This is of course less unique, but cost effective.
The Next Steps:
1. Create a Mind Map
At this point you should have a comprehensive list of various key words that define what you do, who you do it for, etc. Feel free to spend even more time looking up synonyms to flush out this list even more.
2. Brain Dump: Start listing shapes & symbols that represent your keywords
For example "freedom" is often associated with birds. Sometimes it won't be that obvious. All you have to do is google some of your keywords and see what images come up. Even if you decide not to use a symbol in your logo, these may be images you consider incorporating throughout your marketing materials.
If you decide not to use a symbol, you may want to consider wrapping your logo up within a shape to pull everything together. And guess what? Shapes evoke feelings too!
Remember, throughout the design process, simple is always better. You have a lot of ideas in front of you. Don't over complicate your design by trying to use too many symbols or concepts.
Again, your list of keywords will come in handy. Search the terms in MyFonts.com and start creating albums associated with different terms. Check out the "related tags" for even MORE ideas.
Familiarize yourself with the meaning of different colors. The aim is to choose a color palette that resonates with your target market, but is still unique to your brand.
As you can see, there's a lot of thought and brainstorming before we even get into the design program.
You must have a list of keywords/develop a theme that represent your purpose, what makes you unique and your target market. Having a deep understanding of these things will help you design a unique logo but also have a solid brand identity foundation.