Ethical Matter is a sustainable clothing brand, passionate about using clothing as a catalyst for action & empowerment.
The ethical matter customer profile:
She’s an ambitious professional with solid understanding and concern for current events. She stays up late worrying about global warming. And loves trying the latest vegan cafe for Sunday Brunch.
She’s got that “don’t even get me started” kinda’ passion. When she’s not clockin’ the 9-5, you can find her outside, unplugged and on a new adventure. You won’t find any fast fashion brands in her closet. She’s got that casual/cool vibe nailed down and somehow always looks effortlessly chic.
Brand & Website Design
for Brooke Moore of Ethical Matter
design by becky kinkead
"My goal for this project was to establish a stand-out logo and leave with a cohesive brand identity.
My favorite part [about the design process] was that Becky gave me multiple versions of logos. Having options helped me get a feel for what I was going for and what I wasn't going for so I could feel assured.
The biggest surprise about working together was how efficient and cool Basecamp [the project management system] is!!
Becky was such a blast to work with. Easy going, flexible, and always prepared with helpful links and resources. She not only paid great attention to detail, but she was innovative and current with trends in her field!"
-Brooke Moore, founder of Ethical Matter
step 01 :: Research & Discovery
The Brand Strategy Guide
brand identity primary goals:
Establish Ethical Matter as a quality, environmentally savvy brand. Design a feminine, polished, modern identity that appeals to environmentally conscious shoppers.
visual brand direction:
Exuding fresh, modern design capturing the Ethical Matter spirit of environmental protection. Soft, neutral hues contrasted with bold typography. Modern minimalism balanced with inviting textures.
The primary goal of the brand identity is to appeal to the stylish environmentalist. She has an appetite for fashion but wants to invest in sustainable, quality materials provided by Ethical Matter.
step 02 :: Brand identity design
Final Logo Design
Final Brand Identity Design
step 03 :: marketing materials
Cohesive Design Across Web & Print
step 04 :: Website Design
Squarespace Website Design
step 05 :: launch!
Final Website Design
Brand Style Guide
With each project launch, a portion of sales goes to supporting women in business, going to school & leading their communities.
With the Ethical Matter project launch, we supported Gladys & the Chingoma Group. This loan was chosen because it enables women living below the poverty line to start a business of their own. Learn more.
Ready for a brand & website built with intention? Make it happen.
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