Back in the day, when I first started getting my portfolio together [grandma emoji] - I did what a lot of student designers do, and slapped up a .jpg of the final image. I had a simple grid style portfolio and you could click around and look at the different projects. It was as basic as you could get, and I don’t think it did anything for me.
Eventually, I discovered mockups, which helped take my portfolio to the next level (visually, that is). It helped give my work “life” and potential clients could better visualize what I was capable of. I would get a client job here and there, but nothing I could make a full time living off of.
If there’s one piece of advice you get over and over again when you’re getting started as a designer (or any creative career really)- it’s that you have to define your niche.
This seemingly simple task can hold people up for weeks, months- even years in getting started because they can’t figure what kind of designer they want to be, who they want to work with, what their style is...it’s overwhelming!
Most of these tips are about readability, it’s the designer’s job is to create materials that are easy for the consumer to understand whether that’s the ability to read a map, signage or just plain old legibility.
Today, we’re going to be talking about STYLE GUIDES! A style guide is exactly what it sounds like, a document that outlines the “rules” or guidelines the brand style should follow.
Before we get too deep into talking about style guides, I want to mention that I think there can be fluidity within your blog/brand/website style if it makes sense for your audience or goals and values.