Branding is how you position yourself as an expert in your field.Your business's visuals (logo, colors, and identity) are a way to instantly communicate to your ideal customers what you offer and how you can help them with your products and services.
Rebranding is a business move that can not only help streamline your visuals, but positions yourself for future (and accelerated) growth. A rebrand is a great way to align your business with your personality, business goals and values, and connect more authentically with your customer base. Not sure where you stand? Read on for 8 signs it’s time to rebrand your business.
Today, we’re going to be talking about STYLE GUIDES! A style guide is exactly what it sounds like, a document that outlines the “rules” or guidelines the brand style should follow.
Before we get too deep into talking about style guides, I want to mention that I think there can be fluidity within your blog/brand/website style if it makes sense for your audience or goals and values.
So, WHAT are brand elements anyways? And why do you need them? Brand elements are things like patterns, textures and symbols that don’t necessarily get included in your logo design, but they match your logo design. If your logo was a dress – your elements were some matching accessories.