Branding is how you position yourself as an expert in your field.Your business's visuals (logo, colors, and identity) are a way to instantly communicate to your ideal customers what you offer and how you can help them with your products and services.
Rebranding is a business move that can not only help streamline your visuals, but positions yourself for future (and accelerated) growth. A rebrand is a great way to align your business with your personality, business goals and values, and connect more authentically with your customer base. Not sure where you stand? Read on for 8 signs it’s time to rebrand your business.
Today, we’re going to be talking about STYLE GUIDES! A style guide is exactly what it sounds like, a document that outlines the “rules” or guidelines the brand style should follow.
Before we get too deep into talking about style guides, I want to mention that I think there can be fluidity within your blog/brand/website style if it makes sense for your audience or goals and values.