Teresa Mitrovic is an executive coach and corporate trainer who also works with career women who want to be more effective – and create more enjoyment – in their careers, or simply improve their work/life balance.
Teresa was dividing her business into two separate entities – a corporate brand and a personal brand – to create clarity for her clients. She needed to streamline her personal coaching brand identity and create something that was distinct from – while still aligned to – her corporate identity.
Together, we worked through the design process to create a sophisticated identity with a contemporary yet elegant aesthetic.
BRAND DISCOVERY & INSPIRATION
During the initial phase of the project, we uncovered Teresa’s brand theme - inspired by her target audience and core values.
[Pictured above: snapshots pulled from Teresa's Customized Brand Strategy Guide]