How to be a #GIRLBOSS

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If you're anything like me, summer is a great time to read a ton of books. #GIRLBOSS by Sophia Amoruso (founder & CEO of Nasty Gal) was a quick read and had me buzzing with ideas about branding & the future of my biz.

Since I know you're a #girlboss (or #dudeboss) conquering your online space, I figured you'd dig a peek at my notes I jotted down while reading.

  1. Infuse your brand with meaning.
  2. Be your own idol.
  3. Know your customer.
  4. Fortune favors action.
  5. Utilize free marketing.
  6. Treat your customers like friends.
  7. If you believe what you're doing will have positive results, it will, even if it's not immediately obvious.
  8. Always be honest.
  9. Design/aesthetics are everything ;).
  10. Keep your promises.
  11. Make the customer's experience perfect.
  12. Haters gonna hate - keep your head down & keep doing you.
  13. Sometimes, break the rules.
  14. Be stubborn. Don't take "no" for an answer.
  15. Listen to what your customer wants.
  16. Approach everything as an experiment.
  17. When you suck & don't like it, move on.
  18. Find opportunities in failure.

Check out the book here.