Designing and building a website for your business are only half the battle. Websites are never a static marketing element with endless opportunities to test, tweak and optimize.
There is a myth that motivation is easily accessible. That it can flow easily from a tap if you can simply force yourself to turn it on. When we first start a project, it feels so easy...so simple to make a plan to achieve our goal but than so hard to actually do the work. I like to call it procrastiplanning... I'll spend HOURS strategizing, researching and coming up with ideas, when all I really need to be doing is the execution part.