Designing and building a website for your business are only half the battle. Websites are never a static marketing element with endless opportunities to test, tweak and optimize.
There is a myth that motivation is easily accessible. That it can flow easily from a tap if you can simply force yourself to turn it on. When we first start a project, it feels so easy...so simple to make a plan to achieve our goal but than so hard to actually do the work. I like to call it procrastiplanning... I'll spend HOURS strategizing, researching and coming up with ideas, when all I really need to be doing is the execution part.
Recently, I've been getting questions about marketing, specifically - what to do when there are so many things you "should" be doing - it can be overwhelming! Marketing can mean a lot of different things, plus, everyone has an opinion of what qualifies as "strategic marketing" based off of their own experiences, successes and failures. It's no wonder us creative folks would rather procrastinate by redesigning our website or get lost scrolling through Instagram.
These days, there’s one MAJOR priority on every blogger’s todo list → Focus on growing your email list.
It's a great way to grow your community, have a reliable spot to communicate with your audience (social media can be unpredictable). Not to mention, making sales from your email list has been proven very effective.
According to a recent study, the #1 struggle facing bloggers is growing their audience.
Now - I’m no Pat Flynn, but I have managed to accumulate a combined social following of 20,000+ folks and make a full time living off of my creative business for the past several years.
So today, I’m sharing 5 simple strategies that you can take to grow your blog audience.
Rebranding is a business move that can not only help streamline your visuals, but positions yourself for future (and accelerated) growth. A rebrand is a great way to align your business with your personality, business goals and values, and connect more authentically with your customer base. Not sure where you stand? Read on for 8 signs it’s time to rebrand your business.