I will always be an advocate, that the best way to improve your website's SEO - is to blog and share content that is relevant to your site's content. The best recipe is long (keyword rich) content + patience. But that's the long term mindset. What can we be doing TODAY that will help our SEO?
There is a myth that motivation is easily accessible. That it can flow easily from a tap if you can simply force yourself to turn it on. When we first start a project, it feels so easy...so simple to make a plan to achieve our goal but than so hard to actually do the work. I like to call it procrastiplanning... I'll spend HOURS strategizing, researching and coming up with ideas, when all I really need to be doing is the execution part.
Recently, I've been getting questions about marketing, specifically - what to do when there are so many things you "should" be doing - it can be overwhelming! Marketing can mean a lot of different things, plus, everyone has an opinion of what qualifies as "strategic marketing" based off of their own experiences, successes and failures. It's no wonder us creative folks would rather procrastinate by redesigning our website or get lost scrolling through Instagram.