When launching a website, I like to tell clients that 80% of the work happens before we even get started with the actual design & setup of the website. That's because every decision that's made during the design process often comes back to those plans and decisions we made at the very beginning.
There is a myth that motivation is easily accessible. That it can flow easily from a tap if you can simply force yourself to turn it on. When we first start a project, it feels so easy...so simple to make a plan to achieve our goal but than so hard to actually do the work. I like to call it procrastiplanning... I'll spend HOURS strategizing, researching and coming up with ideas, when all I really need to be doing is the execution part.
Recently, I've been getting questions about marketing, specifically - what to do when there are so many things you "should" be doing - it can be overwhelming! Marketing can mean a lot of different things, plus, everyone has an opinion of what qualifies as "strategic marketing" based off of their own experiences, successes and failures. It's no wonder us creative folks would rather procrastinate by redesigning our website or get lost scrolling through Instagram.