If you want to improve your website, grow your audience and increase sales, you need to start focusing on Conversion Rate Optimization. What is Conversion Rate Optimization (CRO)? Conversion rate optimization are a set of practices that focus on turning website visitors into customers.
I will always be an advocate, that the best way to improve your website's SEO - is to blog and share content that is relevant to your site's content. The best recipe is long (keyword rich) content + patience. But that's the long term mindset. What can we be doing TODAY that will help our SEO?
When launching a website, I like to tell clients that 80% of the work happens before we even get started with the actual design & setup of the website. That's because every decision that's made during the design process often comes back to those plans and decisions we made at the very beginning.
There is a myth that motivation is easily accessible. That it can flow easily from a tap if you can simply force yourself to turn it on. When we first start a project, it feels so easy...so simple to make a plan to achieve our goal but than so hard to actually do the work. I like to call it procrastiplanning... I'll spend HOURS strategizing, researching and coming up with ideas, when all I really need to be doing is the execution part.